The European Union defines CSR as a concept whereby “companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”. Evaluate this definition in light of Porter and

The European Union defines CSR as a concept whereby “companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis”. Evaluate this definition in light of Porter and Kramer’s work (especially 2006) in this field to assess how companies might best implement sustainable business strategies.

At least one page required, the answer should be focused around the case study, and please reference the academic literature that you draw on.