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ciris0131m37.6 - Assignment: Module 7 Review
Review Questions
- Should you rely solely on break-even analysis and cost-based pricing as a means of determining business success?
- What are some of the changes to variable costs that could affect the final price?
- How does the target market you select affect setting prices for products?
- What is dynamic pricing? Why is it especially prevalent online? Is it legal?
Please use;
Armstrong, G., & Kotler, P., (2014). Principles of Marketing. (15th ed). Upper Saddle River, NJ, New Jersey: Pearson Education Inc.
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