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Pearson

8.6 - Assignment: Module 8 Review

        
 
 
 

Review Questions

  1. Discuss factors used to classify retail establishments and list the types within each classification.
  2. List and briefly describe the five major promotion mix tools.
  3. Name and describe the major forms of direct-response television marketing.
  4. Explain the ways in which companies can set up an online marketing presence

Use;

 

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ,    New Jersey: Pearson Education Inc.

 

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