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Pearson

6.5 - Assignment: Module 6 Review

       
 
 
 

Review Questions:

  1. What are the pros and cons of standardization for international advertising?
  2. Discuss the tools used by public relations professionals. Is public relations free promotion for a company?
  3. Compare the three sales force structures outlines in the Kotler textbook. Which is the most effective. Why?

USE;

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ,    New Jersey: Pearson Education Inc.

 

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