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6.3 - Discussion: Advertising, Public Relations, Personal Selling, and Sales Promotions

 
 

After completing the readings and reviewing module topics, respond to the following questions.

Discuss the following:

  1. Why is it important that the advertising media and creative department work closely together?
  2. Why is public relations sometimes referred to as a marketing stepchild?
  3. What are the main differences between sales promotion and advertising?

USE;

Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ,    New Jersey: Pearson Education Inc.

 

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