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ciris0131m3Review Questions:
- What is an opinion leader? Discuss how marketers attempt to use opinion leaders to help sell their products.
- Name and describe the types of buying decision behavior and describe a personal example for each.
- Name and describe the roles played by buying center participants in the business buying process.
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed). Upper Saddle River, New Jersey: Pearson Education Inc.
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