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Discussion: Marketing Research in the Airlines

 
  

Keeping in mind how marketing research is vital to companies, discuss the following with your classmates:

  • Marketing research over the internet has increased significantly in the past decade. Outline and then discuss the strengths and weaknesses of marketing research conducted online with respect for a foreign or domestic airline company of your choice. Do not duplicate your classmate's responses.

Requirements:

  • It is expected that you answer each initial discussion question/thread with one paragraph in length.
  • Initial posting must be done by the 4th day of the module week.
  • Respond to at least two of your peers' postings/threads in an open and constructive dialogue as well as one reply to your instructor.
  • You must adhere to APA writing style conventions if you use material from either textbook or outside sources.
    • 10 years ago
    • 10
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