Erik Walters of DirectTV notes that a mobile CRM platform is part of the effort in search of the "360...
tpeyton1Erik Walters of DirectTV notes that a mobile CRM platform is part of the effort in search of the "360 degree view of the customers." What does he mean by that? Go online and research this concept, other companies that are embracing it, and what technologies they employ. Prepare a report to summarize your findings
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