Environment Analysis

Please read all instruction that attached!!!!

Purpose:  This assignment is the first of three assignments.  Students will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. 

Monitoring competitors’ performance is a key aspect of performing an external environment analysis.  This assignment provides students the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

Part I

Students will perform an external analysis on a company from the list below or from a list of companies provided by the instructor. 

•          Priceline Group
•          Domino Pizza
•          Spirit Airlines

 Create a double-spaced, 12-point font Word or Rich Text Format (RTF) document.  The final product will be between 5-6 pages in length excluding the title page, exhibits and reference page.