The Entrepreneur’s Dilemma - Alibaba, Tencent and Amazon as E-Commerce Platforms

1. Analyze and discuss some of the key marketing, operation and communication tools enabled by the Internet. 2. Explain the key success factors involved in developing a flawless customer experience as relates to Internet Commerce. 3. Evaluate the key success factors needed to develop profitable customer and business relationships. 4. Debate the role of Business managers in developing digital learning organizations as key factor in enhancing companies ‘value propositions to customers. 5. Analyze the strategic and financial effectiveness of an Internet Business Model.

There is one case chosen for this course: “The Entrepreneur’s Dilemma: Alibaba, Tencent and Amazon as ECommerce Platforms” – 9B15E015

Please, use the following guidelines to write the analysis:
STRUCTURE (Mandatory Item): 1. Executive summary. This is a concisely written statement, less than one page, placed at the front of the report. It briefly summarizes the major points of the case and your solution. It should describe the major issue, the proposed solution, and the logic supporting the solution. 1 page. 2. Introduction and key facts. This item may include: a)- Causes that led to the problem; b)- Consequences of the problem; c)- SWOT analyses, etc. 2 – 3 pages. 3. Problem statement. Present the central issue(s) or major problem(s) in the case here. Do not rehash the facts of the case; assume that anyone reading the report is familiar with the case.1 page. 4. Alternatives. Discuss all relevant alternatives. Briefly present the major arguments for and against each alternative. Be sure to state your assumptions and the impact of constraints on each alternative. 2 – 5 pages 5. Conclusion. Present the analysis and the logic that led you to select a particular solution. Also discuss the reasons you rejected the other alternatives. 1 – 2 pages. 6. Implementation. Outline a plan of action that will lead to effective implementation of the decision so that the reader can see not only why you chose a particular alternative but also how it will work. 1 – 3 pages. 7. Exhibits (This is not a mandatory item). Please follow the structure mentioned above along with clear headings and sub-headings. Your report will mainly be
Do not forget the cover page (show names of all group members) and 12-point font, Times New Roman, 1.5-
line spacing. in paragraph form.