English Essay- Need Help Only Accepting English Majors!! I will Not respond. Please Follow Format that is Attached. DUE: today 07/08/17

In a five-paragraph, thesis-driven essay, you are to choose an advertisement from Week Four's Module and discuss - with specific examples - how ethos, pathos, and logos are used to drive the message of this text.

Please use MLA format.  Outside sources are encouraged, but not required for this assignment, as it is a midterm.

Note: Be sure to tell me what this message/main idea/central point/claim/thesis is of this text. For example, I need to see topic sentences like this: “The advertisement uses ethos to establish Clinique’s credibility and authority to women when expressing the claim that women who use their products will look and appear younger.  One way that Clinique does this is by using imagery that…” Pretend that you are persuading people to see things your way…

Please note that you will also be using the Aristotelian or Classical Argument Structure in this module for the format of your midterm essay, so please go back and review if you have not already done so...

Here is the advertisement I have chosen for you to help with!!

https://www.youtube.com/watch?v=kbB_xpk_j2M

I have attached some noted to help!!

Rhetorical Appeals in Advertising

Persuasive Techniques in Advertising

The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos, otherwise known as Aristotle’s Rhetorical Appeals.

Pathos: an appeal to emotion.

An advertisement using pathos will attempt to evoke an emotional response in the consumer.  Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back problems after buying the “wrong” mattress. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money.

Logos: an appeal to logic or reason.

An advertisement using logos will give you the evidence and statistics you need to fully understand what the product does. The logos of an advertisement will be the "straight facts" about the product: One glass of Florida orange juice contains 75% of your daily Vitamin C needs.

Ethos: an appeal to credibility or character.

An advertisement using ethos will try to convince you that the company is more reliable, honest, and credible; therefore, you should buy its product. Ethos often involves statistics from reliable experts, such as nine out of ten dentists agree that Crest is the better than any other brand or Americas dieters choose Lean Cuisine. Often, a celebrity endorses a product to lend it more credibility: Catherine Zeta-Jones makes us want to switch to T-Mobile.