Emarketing assignment

    Why is it important for the marketer to distinguish between customer acquisition, conversion, and retention when developing marketing strategies?

Describe in your own words the importance for a marketer to distinguish between these three metrics. note: simply defining customer acquisition, conversion, and retention will not receive any credit. You must state why it is important to distinguish between each of the three, and demonstrate that you understand what each is. 

Why is email still strong tool for internet marketers? Do you think it will be replaced by mobile applications?