Email Marketing Exercise

Email Marketing Exercise

This week, we will take a closer look at the various levels of permission involved in e-mail marketing and the evolution of e-mail marketing from spam to customer engagement. Complete the following assignment:

• Please read the Sun Sentinel article titled Hollywood Firm Accused of Obamacare Spam and answer the following questions:
  • What is meant by permission marketing?
  • The firm described in the article is accused of using deceptive practices to entice consumers to purchase insurance.
    • Have you received emails like these?
    • What actions, if any, have you taken to limit the permissions of the sender?
      • Why or why not?
    • In your chapter reading, you learned about the CAN-SPAM law.
      • From your perspective, is the CAN-SPAM law working?
        • Why or why not?

Your completed assignment should be at least 1 page.

Textbook reference: Chapters 7 & 8

Roberts, M. L., & Zahay, D. (2013, 2008). Internet Marketing: Intergrating ONline and

 Offline Strategies, (3rd ed.). Mason, OH: South-Western.