For Elprofessori only please!!

400-600 words! Please use online sources only!

Part 1

Having experienced a robust debate discussion on the strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis and strategic planning for a particular fast-food franchise, it is time to shift gears a bit and consider the competition in the fast-food industry. Read this article, http://www.ibtimes.com/best-restaurants-usa-chick-fil-trumps-competition-mcdonalds-falls-out-favor-1990232, to frame this week’s discussion. Complete the following:

·         Identify 1 or 2 other major competitors in the fast-food industry, and describe their sources of competitive advantage.

·         Discuss a current issue that this industry faces. It could be favorable or unfavorable to the industry.

·         Which of the major competitors has the strongest competitive advantage and ability to overcome the barriers presented by the current issues identified and why?

Part 2: Based on the first initial of your last name:

    First initial M-Z: provide an argument ‘FOR’ the success of  the fast-food franchise's competitors. Submit your position by posting in the Unit 2 Debate forum, under the ‘FOR’ topic.

Provide research that supports your assertions.