Eli Lilly in india: Rethinking the joint Venture Strategy

Eli Lilly in india: Rethinking the joint Venture Strategy

Did Eli Lilly pursue the right strategy (i.e. should it have used a joint venture) to enter the Indian market? Why or why not? 



2.Using the concepts discussed in Chapter 6, describe the partnership between Eli Lilly and Ranbaxy. Be sure to include their motivations, and any risks and challenges they faced.