Effects of advertising presentation

Effects of advertising presentation

Resources: Week Five readings and videos

Choose a product or service from these examples:

·        Fast food-

·        Class of consumer product

·        Personal care

·        Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft^® PowerPoint^® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

·        Who determines ethical standards for advertising?

·        In what ways has advertising affected American culture?

·        What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.

·        Discuss some of the critical issues that may arise from the following areas:

·                    Children and advertising

·                    Advertising in schools

·                    Health and advertising

·                    Political advertising

·        Find one example of a commercial that strikes you as particularly creative and appealing:

·                    What are the elements that are unusual?

·                    What is the target group of the commercial?

·                    How does the commercial appeal to consumers?

·                    Why do you believe this commercial to be effective in brand name recognition?

·                    How are ethical standards met (or pushed to their limits)?

Illustrate your findings with specific examples. List any references on the last slide.

Format references consistent with APA guidelines.