ECOM 210 Fundamentals of E-Commerce Week 2 DQ 2 Amazon.com Critical Success Factors Devry

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Week 2 DQ 2

 

What are Amazon.com’s critical success factors? Is its decision not to limit its sales to books, music, and movies, but to offer a much broader selection of items, a good marketing strategy? With the broader selection, do you think the company will dilute its brand or extend the value proposition to its customers?

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