ECO - Jet Blue Corporation continuously offers fare discounts to attract customer’s awareness

Jet Blue Corporation continuously offers fare discounts to attract customer’s awareness about the company, increase market share and increase revenues on the routes in the USA market.

1- . Suppose that Jet Blue's strategy is right, will this type of policy maximize revenues at an output level that is greater then or less than the short run profit maximizing level of output? Justify your answer in favor or against this objective and explain why.

2- Would you consider this approach incompatible with long run profit maximization? Explain why or why not.