Ebusiness7and8

Pick any company use it for each 7a,7b. please write the answer under the question of the bullet. Reference and cite is needed if necessary. 100 words at least. No cover sheet needed

7a

• Identify which market segment(s) the business is targeting. Explain your answer.
• Present a case on why the company should be targeting a different market segment.

    7b

• The key elements of a brand are differentiation, relevance, and perceived value. Using the company from the e-Activity and these key elements, analyze the company’s brand effectiveness.
• Identify the company’s brand strategy in e-Commerce. Suggest the use of a different brand strategy in order for the company to maintain a stronger brand.

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Cite and reference if needed. At least 100 words per question. No cover sheet needed. Place answer under the question of the bullet

8a

• Describe how Dell Computer has been able to reduce supply chain costs by sharing information with its suppliers. Give an example of another company that could benefit by sharing information with its suppliers.
• Describe how Dell has also used technology-enabled supply chain management to give customers exactly what they want. Give an example of another company that could benefit by using technology-enabled supply chain management.

8b

• Social networking is a major time intensive commitment for organizations. Take a position on whether all companies need a Website and a social network presence.
• Describe the ethical and legal implications of social networking sites sharing information about its users to other businesses.