e-activity

"The Role of Culture on International Business" Please respond to the following:

• Imagine you work for a U.S. based organization that is considering expansion into Saudi Arabia. Examine the different methods for assessing the cultural context of a society, such as Hofstede, Trompenaar, and others discussed in this week’s reading in chapter 4 and 5, and determine the method that you believe would be the most effective for your organization to apply. Justify your response.
• From the e-Activity, compare and contrast Renault’s and Nissan’s overall cultural environments. Specify key strategies that an auto company such as Renault-Nissan could use in order to transcend national culture and still operate across boundaries with the full integration of functions and with global economies of scale.