due before 9:00 am tomorrow

PROJECT – APPENDIX A – 14 PTS – LAST DAY OF CLASS

REQUIREMENTS:

1.     CHOOSE A PUBLICLY TRADED COMPANY THAT YOU CURRENTLY OWN/INVEST IN OR ONE THAT YOU WOULD LIKE TO OWN / INVEST IN

2.     RESEARCH THE COMPANY THROUGH THE COMPANY’S WEBSITE AND REFERENCE TWO ADDITIONAL ARTICLES WRITTEN ABOUT THE COMPANY

3.     WRITE AN EXECUTIVE SUMMARY – ONE-TWO PAGES

a.     DESCRIBE THE COMPANY

b.     “I CHOSE THIS COMPANY BECAUSE…”

c.     industry comparison

d.     “AFTER MY ANALYSIS,…” – IF YOU WOULD CHOOSE TO INVEST, ADVISE YOUR STRATEGY TO INVEST AND DIVEST.  IF YOU WOULD CHOOSE NOT TO INVEST, BE CLEAR AS TO WHY

4.     SUPPORT YOUR POSITION VIA FINANCIAL ANALYSIS AND RATIOS FROM APPENDIX A – SHOW YOUR WORK – AT LEAST FOUR RATIOS OVER MULTIPLE YEARS

5.     REFERENCE PAGE WITH COPIES OF OR LINKS TO RELEVANT ARTICLES REFERENCING THE COMPANY IN THE MEDIA

Appendix A:

ASSET TURNOVER                                  Excess cash flow

Return ON SALES                                   efficiency ratios

Return on assets                                    strength and profitability ratios

Return on equity                                  dept to equity ratios

Return on capital                                 quick ratio

Financial leverage                                current ratio

Earnings per share

Price earnings ratio