DUE in 15 hrs FOR Stone Martin PHD

I will re post it

Merchandising Promotion Brand Project

Fashion Trend Forecast

The next step in developing a promotion campaign is to understand the fashion trends that shape the brand. In preparing the fashion forecast, you should refer back to the creative elements and principles introduced in Ch. 3.

The preparation of a fashion trend forecast uses standard industry techniques, knowledge, and skills developed through planning and implementation of forecasting methods. Accurately forecasting fashion trends is essential to the success or failure of any fashion-oriented business.

Agency teams will develop a fashion trend forecast for their brand using the following steps:

1.     Conduct research on fashion trends, utilizing various media.

2.     Conduct research on current psychographic lifestyle trends that affect your target market.

3.     Develop an overall theme that represents the trends discovered through research.

4.     Project major trends in silhouettes, fabrics, color and patterns, and accessories.

5.     Coordinate these elements into a series of visual boards or a slide presentation.

6.     Present your trend forecast to other members of the class.

Part 1: Fashion Report | 100 points | due at beginning of class on Thursday, 2/25/16

The complete trend forecast will be presented as written report. A fashion report is a document that supports the verbal presentation and visuals. A complete trend forecast is presented in the fashion report using fashion language to reflect:

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·       Accessories
Just talk about this part like what goes with jeans ...etc one page