For DR.Roberto only.

Short Paper: Price Escalation and Issues

•Review that websites and article included under Resources. Watch the video: Starbucks Corporation: Serving More than Coffee?

http://bevideos.mhhe.com/business/video_library/0073529931/swf/Clip_04.html  Video Link

http://www.netmba.com/marketing/pricing/   Resource Link

Answer the following questions:

1. Explain the concept of price escalation and why it can mislead an international marketer.

2. What are the causes of price escalation? Do they differ for exports and goods produced and sold in a foreign country?

3. Price escalation is a major pricing problem for the international marketer. How can this problem be counteracted?

4. Outline some basic legal and ethical issues associated with pricing.

For additional details, please refer to the Short Paper/Case Study Rubric document in the Assignment Guidelines and Rubrics section of the course.

DUE IN 30 HOURS.

3 PAGES + COVERP PAGE + REFERENCES PAGE.

USE APA FORMAT.