DR PEPPER SNAPPLE GROUP 2011 1444

"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following

-The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm.

-Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful