DQ
striker101What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the news media, and the local community? Why? Do you know of any firms that aren’t responsive to your community? If so, describe the firm and tell us why it isn't responsive. What are the consequences if a firm chooses to ignore such stakeholder groups?
Creating an effective promotional message that doesn’t sound pretentious can be challenging. How might an organization achieve this? If possible, provide an example (using quotation marks as appropriate) and cite your source.
How have blogging, podcasting, and social media affected other media you use, like news sites, newspapers (either printed or online versions of the printed papers), or television? Do you think blogging is an influential word-of-mouth promotional tool? Why? Why not? Do you read newspapers now? If so, which ones? Why?
What would be your response if your employer insisted that as a condition of employment, you could no longer be active in social media, because your private statements could harm the organization? Why would you choose this response?
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