diss 2 business

Before considering a prospective investment, venture capitalists and other investors often want to hear what they call the elevator pitch. This is the concise description of the company, its product or service, its market(s), and its competitive advantages that an entrepreneur could give in the time it would take to ride up an elevator. 

In last week’s Assignment, you applied the “Dream Scale” to a business that you would like to open in the future. Now and based on the business you would like to open, use the “Build-Your-Business Worksheet,” on page 90, to create your elevator pitch.