Discussions

Unit 4

Each DQ should be between 150-200 words.

DQ 1

Services Marketing

This discussion helps you develop the skills to master the following course competencies:

• Integrate marketing analyses into general business management planning and decision making.
• Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

• Understand and explore the requirements and differentiators services marketing.

Activity Instructions

How does the marketing of services differ from that of marketing products?

DQ 2

Pricing Concepts

This discussion helps you develop the skills to master the following course competencies:

• Integrate fundamental principles and applications of marketing to address business problems.
• Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

• Observe how pricing affects the overall marketing mix.

Activity Instructions

Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to support your ideas.