Discussion Title: Global Marketing

Using research from Chapter 5 in your textbook, write a 200 word response describing a global marketing strategy for your chosen product covering the following areas:

Checklist: Address the following target market questions and those regarding the 4 P’s in your postings:

1. Target market: Who should be the target market in the U.S.? What variables will be used to select the target market?
2. Product: Will any adaptation be made to the product features? What about the packaging? The brand name?
3. Price: What is a fair retail price for the product?
4. Promotion: How will the product be communicated to the target market? What promotional message will be used? What media will be used to reach the target market?
5. (Place) Distribution: Where will the product be sold? Will the product be sold on the Internet?

You might want to take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!