Discussion Questions for Marketing Class

Please read details before responding. Details also attached.

Details: Answer all six questions. Use at least 1 or more reference for each question and it must be cited.

6.1 Monroe and Cox, in their article, "Pricing Practices That Endanger Profits," provide eight pricing practices of companies that have a negative effect on profitability. Which do you consider the easiest to avoid or fix? Why? Explain your position using an example.

6.2 What factors would you want to consider in evaluating profitability if you were a DVD movie and CD music retailer engaging in a price promotion strategy?

6.3Describe the key operations controls associated with a marketing plan experience. Consider cost analysis, product-service mix control, sales control, and marketing channel control. Choose one of these considerations that you think carry the most weight as a key operations control of a marketing plan and explain why.

6.4 What problems could a marketing plan encounter relating to the marketing controls?

6.5 Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis.

6.6Describe the benefits of globalization for an organization focused on growth both locally and globally