Discussion Questions

I need help asking these question two set of discussion questions. Each DQ should be between 150-250 words.

Unit 3

DQ1

Segmentation

This discussion helps you develop the skills to master the following course competencies:

• Develop innovative and sustainable solutions to strategic marketing challenges.
• Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

• Develop familiarization with marketing segmentation techniques.

Activity Instructions

To define market segments, a company goes through a process of discovery that begins with research. Discuss the steps necessary to uncover, develop, define, and target specific markets.

DQ 2

Segmentation Analysis

This discussion helps you develop the skills to master the following course competencies:

• Apply theories, models, and practices of marketing.
• Develop innovative and sustainable solutions to strategic marketing challenges.
• Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

• Understand the application of the segmentation concepts.

Activity Instructions

Companies segment their markets based on different characteristics. Think of your particular situation. Pick any product you have purchased or a company you have purchased a product from. Discuss if perhaps you belong to particular segment and how the company reached you to enable a purchase. Remember that there are many ways to segment a market.