DISCUSSION QUESTIONS

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What factors should a company review before deciding to go abroad?

 

How can companies evaluate and select specific foreign markets to enter?

 

What are the differences between marketing in a developing and a developed market?

What are important trends in marketing practices?

 

What are the keys to effective internal marketing?

 

How can a company improve its marketing skill

 

 

How do marketers influence country-of-origin effects?

    • 11 years ago
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