DISCUSSION QUESTIONS 196

Question #1:

Identify at least 3 competing SBU. Write a 6-8 paragraph analysis of how your product compares to the internal competitors. Include a SWOT analysis of your product as it compares to the 3 competitors and state where the product currently are in the product life cycle. 

Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.


Question #2:
Find an article from a recent issue of AdWeek, Ad Age, DMA News, or some other current marketing publications. Write an article critique and post it on the
Article Discussion Forum. An article critique includes a full citation of the article, a summary of the main points, a description of the author’s viewpoint, and an evaluation of the article.