discussion question

      You are the VP of Marketing for a new electric car company. Your company has the capacity to produce a high-powered sports car; a low-cost, golf-cart-like commuter car; a mid-price family sedan; and a taxicab. How would you decide which product(s) to launch first in order to establish your company as the leading electric car company?  If your last name begins with A-D, you should argue in favor of releasing the high powered sports car. If your last name begins with E-J, you should argue in favor of releasing the golf cart like commuter car. If your last name begins with K-R, you should argue in favor of releasing the family sedan. If your last name begins with S-Z, you should argue in favor of releasing the taxicab.  Be sure to refer to course concepts from this week's readings.  

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