discussion post - marketing

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I need a dicussion post for the following assignment... it only needs to be a paragrah or two.

thanks.

Sustainable competitive advantage strategy allows a company to remain competitive for an extended period of time. This occurs when a company delivers outstanding value today, and continues to accomplish this value in the future. In ever-changing market conditions, a sustainable competitive strategy can be achieved by continuously developing and maintaining existing new resources, as well as creating them; this in turn becomes a reaction response to the market changes.

Complete the following:

Examine various media that businesses are using online (this can be accomplished by searching several business websites).
Define the target audience for two of the types of media you examined.