Discussion: new marketing practices

Almost on a daily basis, new technologies emerge that can assist the 21st century marketing and sales professional.

Research a new technology that could be a valuable tool for marketing and sales. Provide a brief summary of the company that created the technology and how the technology can be used to create a competitive advantage or an effective marketing tactic.

Be sure to include your own opinion on the effectiveness and longevity of the technology you select to write about.