Discussion for Marketing - Product

Write 1-2 paragraphs for a discussion post.

As we explore the process of developing new offerings, it's important to realize that there is inherent risk in launching a new product or service.

For this discussion forum, you will include the following in your initial post:

• Conduct research to identify a product launch that succeeded and one that failed and share your findings.
• Discuss why each launch succeeded or failed.
• Share what you would have done differently to make the failed launch a success.