Discussion Board Module 9: Customer Relationships

Read the attachment and answer this qustions:

Questions:

1. For each of the concerns expressed by Jill’s customers in the case, explain an alternative means for handling the concern.
2. What are the potential long-run implications of how Jill is handling her current customers?
3. What types of activities can Jill do after acquiring an account to enhance customer value and ensure long-term customer relationships?