Discussion Board International Business


Please answer the following two questions:

  1. In what kind of industries does a localization strategy makes sense? Why? When does a global standardization strategy make most sense? Why?
  2. What do you see as the main organizational problems that are likely to be associated with implementation of a transnational strategy? Explain.

Note: In order for your posts to receive credit they must demonstrate critical thinking and contribute something new to the discussion. Repeating what your classmates already wrote has no merit. Use your readings to support your statements and come up with new ideas for the discussion. If you use content from external sources a citation and reference must be included and the content must be in quotes if taken verbatim.


    • 7 years ago
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