Discussion Board

The Electronic Data Systems (EDS) corporation sold out to Hewlett Packard in 2009.  However, their commercials are still available online.  Watch the commercials below.  As you watch, consider what it is that the EDS corporation is trying to communicate and who they are communicating to.  

     - https://www.youtube.com/watch?v=m_MaJDK3VNE

     - https://www.youtube.com/watch?v=L2zqTYgcpfg

     - http://www.adforum.com/creative-work/ad/playlist/6631/13899

     - https://www.youtube.com/watch?v=-UjKf8SBDSo

     - https://www.youtube.com/watch?v=38LnGgIpEU0

Next, see what you can find out about the EDS corporation online (they sold out about 5 years ago to HP).

Part 1.

What do you think that EDS was trying to communicate?  Just by watching their commercials, what kind of customers do you think they cater to?  How do you think EDS would do if they were still in business today.  What would need to be different?

Part 2.

Pretend for a moment that you are tasked with dreaming up a new commercial idea for EDS.  What would it be like?  That is, describe your idea for a commercial with enough detail that the class can visualize it.