Discussion

question 1. Give an example of an aspirational group of yours. How could the marketer use this aspiration in their marketing efforts?

question 2. Make a list of all the groups of which they are a member. Next, identify what type of influence each group has on your behavior. Based on the list, which groups are the most influential?

question 3. What is an age cohort, and why is it of interest to marketers?

question 4. Excellent discussion!  Why is difficult to consistently market to Gen Y's?  What strategies might a marketer employ?