Discussion

question 1. Find examples of self-esteem advertising. Evaluate the probable effectiveness of these appeals—is it true that “flattery gets you everywhere?"

question 2.   How does self-esteem advertising positively affect consumers?

question 3. Think of a behavior someone does that is inconsistent with his or her attitudes (e.g., attitudes toward cholesterol, drug use, or even buying things to make them stand out or attain status). Ask the person to elaborate on why he or she does the behavior, and try to identify the way the person has resolved dissonant elements.

question 4. Give an illustration of how attitudes were formed by you in each of the three ways (levels of commitment). Which were the stronger attitudes? Which were eventually replaced?