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Customer Relationship Management (CRM) is discussed in the text (page 40).  What is this all about? What are the benefits? Do you see any possible downside?

What is data mining?  Compare data warehouses, data marts, and data mining.  How can they be integrated into the business strategies?  Discuss in the appropriate topic. 

Managing information: why is managing information as a resource important to an organization? Include information ownership in your discussion.

 

 

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