Discussion

 Consider the rental of a motel room. What classification of product is it? How does that classification 

influence the way you will market the product?

 For which classification of product would distribution (place) be most important--why?

 What marketing mix component would be most important for marketing unsought products? Why?

 What marketing mix component would be most important for marketing specialty products? Why?

 What marketing mix component would be most important for marketing convenience products? Why?

 What marketing mix component would be most important for marketing heterogeneous shopping 

products? Why?

 Did anything you learned in this chapter surprise you? How? Why?