Discussion 2

Considering the topic this week - social responsibility - please locate and share a video or current resource that demonstrates social responsibility or corporate social responsibility in action.  Introduce the resource with a brief description and background.  Share the video link or resource link (please ensure the link works).

Reference:

Jansen Kraemer, H. M. Chapter 12 (2011). Form Values to Action. San Francisco, CA: Jossey Boss.

Porter and Kramer (2006) Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility (via Harvard Course Pack)