Discussion 2

"Look Who’s Talking and Setting a New Goal (20 points)"  Please respond to the following:

• Use the Internet to find a post of your interest regarding a social media marketing campaign for a consumer product. Next, determine the type of personas (e.g., creator, conversationalist, critic, collector, etc. [refer to pages 53-54 of the text]) regarding the social technographics profile of the poster and the intended goal of the post. Note: Include the source of your chosen post in your discussion post.    
• Imagine that you are the marketing manager for the company from the post in Part I of this discussion. In order to support your social media marketing strategy, it is your job to stimulate the conversation to a new line. Propose a strategy to take the current conversation and turn it into a new conversation in order to introduce your company’s new products and services to the post followers. Support your proposal.