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Read the case history and discuss the Management strategy that resulted in Reader's Digest's bankruptcy.How would you change the strategy that resulted from the bankruptcy?

Case Study - A Reader's Digest That Grandma Never Dreamed Of

 

 

http://www.nytimes.com/2009/12/20/business/media/20digest.html?pagewanted=4&partner=rss&emc=rss

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    Terry Roberts
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