Discussion

https://www.youtube.com/watch?v=GYkb6vfKMI4

ARTICLES ARE ATTACHED.

I NEED AROUND 200-250 WORDS

Based on the above articles about IDEO, and the video , what do you feel is the “value add” that they bring to the business world?  Why is such a force needed in business these days?  What action is your company taking to drive innovation and research?