discussion

Please view the following video on forecast logistics.

https://www.youtube.com/watch?v=Lvs8g0N4UQo  

Using the book shipment example from the video, assume you are the publishing house CEO. The book you are publishing is of “cutting edge” content not previously seen in your industry. Please explain how you would apply the three forecast methods from chapter 9 page 251 in your efforts to maximize your company’s profit margin. What sort of qualitative forecasting methodology will you subscribe to and why?