Discussion

Read Case # 20, “The Walt Disney Company: Its Diversification Strategy in 2012.”

The Walt Disney Company is in the following businesses: 
— Theme parks 
— Disney Cruise Line 
— Resort Properties 
— Movie, video, and theatrical productions 
— Television broadcasting 
— Radio broadcasting 
— Musical recordings and sales of animation art 
— Anaheim Mighty Ducks NHL franchise 
— Anaheim Angels major league baseball franchise 
— Books and magazine publishing 
— Interactive software and Internet sites 
— The Disney Store retail shops 

Does Walt Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

Include at least one APA-formatted citation from your textbook, Crafting & Executing Strategy, to support your rationale and receive full credit.