Discussion 1

Considering the readings, share an example of an organization’s use of corporate social responsibility to gain a competitive edge in an industry.  What do you think their objective was and do you believe it worked? Why or why not, please be specific.

Reference:

Jansen Kraemer, H. M. Chapter 12 (2011). Form Values to Action. San Francisco, CA: Jossey Boss.

Porter and Kramer (2006) Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility (via Harvard Course Pack)